Again, London gears up with the Christmas Season and 2012.
Shops from luxury, to old classics, to trendy are opening left right and centre from Bond Street, to Covent Garden, to the new London malls, to cool Soho.


The official launch party of streetwear brand Weekend Offender’s shiny new Soho store. By 6.30pm D’arblay st was roadblocked and the free beer courtesy of BUD 66 and delicious bbq food from Bodeans both helped create a unique winter street party atmosphere. Despite it being freezing cold the event attracted a huge crowd of londons finest urban scenesters from Fashion Editors, stylists , bloggers, models and more .

If the shop party wasn’t enough at 9pm the crowds were moved swiftly round the corner to Sohos secret underground a-list haunt ‘St Moritz’Club. With BUD 66 still on tap the night continued late into the early hours with live performances from East London’s finest ‘Mikill Pane’ and the very stylish DJ duo ‘Joe and Will Ask’

The store will showcase a wider, more diverse collection with limited editions, and exclusives such as the recent collaboration with Kingston kustoms who have
created a series of bespoke fixed wheel racers.

For more info and pics please contact Sam or Ruth at Rich London PR.