conservative, safe, elegant classics

Bally may be extra conservative with it’s style and fashion sense in their ready-to-wear collections, but their accessories were quite stylishly elegant for Spring Summer 2012.

Sleek and contemporary shoes, to large and even oversized bags were all quite modern yet still classic.
As after all this is Bally’s forte and expertise- leather.

Originally founded in 1851 by Carl Franz Bally and his brother Fritz in Switzerland in their mother’s home, it then flourished into a shoe factory in 1854.
And then onwards, Bally employed more than 500 people by the 1860s.
Within another decade it had built an international reputation for quality and design in both men’s and women’s shoes and expanded operations outside of Switzerland to the world.

Clothing, handbags and other leather accessories where added on in 1976.
The Bally Family sold their interest in the company by 1977.
With developmening countries flooding the new global market, Bally struggled under poor management.
It was sold to an American Investment Fund- Texas Group in 1999, then in 2008 it was sold to Labelux Group Inc.

(photos & videos shot by JEJ for FACADE)